What multiple do hospitality & travel businesses sell for?

Public hospitality & travel companies trade around 13.0× EBITDA. Small private businesses in the sector typically sell for roughly 3.9×–9.1× after size and marketability discounts.

How do I value my hospitality & travel business?

Multiply your annual EBITDA by an industry-appropriate multiple, then adjust for size and country. SellSide's free calculator does this and returns an indicative range.

How to Value a Hospitality & Travel Business

What hospitality & travel businesses sell for in 2026, what drives value in the sector, and how to estimate your own — in about ten seconds.

Public EV/EBITDA

13.0×

Typical private range

3.9–9.1×

EV/Sales

3.0×

Public multiples: Damodaran, NYU Stern, January 2026. Private range applies SellSide's size discount. Indicative only.

What drives value in hospitality & travel

Occupancy/covers, seasonality, brand and reviews, and property versus operating-lease structure.

The headline multiples above are public-company averages. A private business almost always sells for less — smaller companies carry more risk, are harder to sell quickly, and are often more dependent on the owner. That's why the typical private range sits well below the public figure, with the smallest businesses at the bottom of it.

Worked example

A hospitality & travel business earning $500,000 of EBITDA, valued at the middle of the private range (~6.5×), would be worth around $3,250,000 — before adjusting for growth, margins and country.

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